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BIFF & Rogers and Cowan Partners Once Again

BAHAMAS INTERNATIONAL FILM FESTIVAL REUPS WITH

GLOBAL PR POWERHOUSE ROGERS & COWAN

 

Rogers & Cowan To Oversee Festival’s Worldwide Publicity Campaign for Fifth Consecutive Year

 

Nassau, Bahamas – October XX, 2011 – The Bahamas International Film Festival (BIFF) announced today that it has once again retained Rogers & Cowan, the world’s leading entertainment public relations and marketing agency, to handle all publicity for the 8th edition of the festival, taking place December 1-4, 2011. Rogers & Cowan has overseen all publicity efforts as the agency of record for the last four editions of the Festival. The announcement was made today by BIFF Founder and Executive Director Leslie Vanderpool and Rogers & Cowan CEO Tom Tardio.

 

Rogers & Cowan’s global media reach and specialized expertise in film festival campaign management will once again be utilized by the Bahamas International Film Festival to broaden the Festival’s profile on both local and international levels.

 

Working closely with Leslie Vanderpool and her team, Rogers & Cowan provides strategic planning and consultation and oversees Festival branding, media outreach and procurement, celebrity involvement and event management.

 

Rogers & Cowan Vice President Dennis Dembia handles day-to-day management of the BIFF campaign, including oversight of the press office in Nassau during the Festival. Rogers & Cowan Executive Vice President, Nikki Parker continues to provide strategic direction on its global efforts.

 

Commented Leslie Vanderpool, “The Bahamas International Film Festival (BIFF) continues to promote The Bahamas as a tourist and Film destination for filmmakers and guests by hosting its annual Film Festival every December we are pleased to partner with the leading agency, Rogers & Cowan to position BIFF in the forefront of all media around the world.”

 

Said Tardio, “Rogers & Cowan is very happy to reprise its role with the Bahamas International Film Festival and build on past campaigns that have brought significant international awareness to the Festival and helped to grow the event. The Film Festival relies on many key partners for support and Rogers & Cowan is delighted to be a part of the team that makes BIFF such an admired festival.”

 

BIFF 2011 begins Thursday, December 1st in Nassau and runs through Sunday, December 4th. Additional announcements pertaining to the Festival will be made in the coming weeks.

 

About the Bahamas International Film Festival

 

The Bahamas International Film Festival (BIFF) is a nonprofit organization committed to providing the local community and international festival-goers with a diverse presentation of films from the Bahamas and around the world. In addition to showcasing films that might not otherwise be released theatrically, BIFF provides unique cultural experiences, educational programs, and forums for exploring the past, present and future of cinema. BIFF aims to raise the level of filmmaking, participation and education throughout the Bahamas and the world.

 

Major Sponsors of the 2011 BIFF are; Ministry of Tourism, Atlantis, Royal Bank Of Canada, The Nature Conservancy and Galleria Cinema.

 

About Rogers & Cowan

 

Rogers & Cowan is the world’s leading entertainment public relations and marketing agency with offices in Los Angeles, New York and London. The agency designs and implements campaigns for entertainment clients, such as film production and distribution companies, cable and network TV programming, records labels, recording artists, celebrities and athletes, videogame publishers and distributors and digital media companies. Rogers & Cowan also creates integrated marketing solutions for consumer brands seeking to build a connection with consumers through entertainment and lifestyle influences. Find out more at www.rogersandcowan.com.   Rogers & Cowan is a unit of the Interpublic Group of Companies.


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