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Rogers & Cowan at BIFF 2013

BAHAMAS INTERNATIONAL FILM FESTIVAL RE-TEAMS WITH

GLOBAL PR POWERHOUSE ROGERS & COWAN

 

Rogers & Cowan to Oversee Festival’s Worldwide Publicity Campaign for

10th Anniversary Edition of BIFF

 

Nassau, Bahamas – November 11, 2013 – The Bahamas International Film Festival (BIFF) announced today that it has once again retained Rogers & Cowan, the world’s leading entertainment public relations and marketing agency, to handle all publicity for the 10th anniversary edition of the festival, taking place December 5-13, 2013. The announcement was made today by BIFF Founder and Executive Director Leslie Vanderpool.

 

Rogers & Cowan’s global media reach and specialized expertise in film festival campaign management will once again be utilized by the Bahamas International Film Festival to broaden the Festival’s visibility and profile, locally and internationally.

 

Working in tandem with Leslie Vanderpool and the BIFF team, Rogers & Cowan will provide a wide range of specialized services ranging from media, marketing and branding strategy, to talent and press procurement, event management, and on-site activations.

 

Rogers & Cowan Vice President Dennis Dembia brings unique expertise in the Caribbean entertainment landscape, on top of his worldwide film festival experience, and will once again oversee the global BIFF campaign.

 

Said Leslie Vanderpool, “The Bahamas International Film Festival is formidable when we have the world’s leading entertainment publicity firm strongly cemented as part of the BIFF team. Rogers & Cowan’s team, led by Dennis Dembia, and BIFF have created a formula that attracts the ‘who's who’ of the industry - and the stars and filmmakers are always reassured with such a dedicated team at the helm. The advice and the support they have provided to BIFF over the years are invaluable, we proudly welcome home Rogers & Cowan to BIFF once again.”

 

Said Rogers & Cowan CEO Tom Tardio, “For ten years, the Bahamas International Film Festival has served as a flagship event for the region and this anniversary edition stands to raise the bar once again as it celebrates a decade of achievements – with decades more to come. Rogers & Cowan is once again delighted to be a part of the team that makes BIFF such a revered festival.”

 

BIFF 2013 kicks off on Thursday, December 5thand will run through Sunday, December 13th. For the second consecutive year, BIFF will be coming to Harbour Island (December 9-11) and Governor’s Harbour December (11-13), showcasing a diverse presentation of films from around the world accompanied by a group of local and international filmmakers.

 

 

Last year, BIFF Best of Fest (BIFF BOFE) was privileged to host 10 local and international filmmakers who travelled from Europe, the United States, and other Caribbean Countries. The BOFE encompassed Opening Night and Closing Night Films and Receptions, and film screenings throughout the days. Over 200 students from Dunmore School, Harbour Island All Age School, Central Eleuthera High School, and Windermere High School were invited to attend special screenings followed by interactive Q&A sessions conducted by the filmmakers.

 

In November 2013, students from Harbour Island, Spanish Wells, and Central Eleuthera will participate in BIFF’s Youth Film Workshop “Make A Film In A Day”. This unique opportunity will expose students to the arts of filmmaking, acting, directing, and producing, and best of all, they won’t have to travel to Nassau to participate in this awesome experience. The workshops will be conducted on the school campuses, and the films produced will be shown in December at BIFF and BIFF BOFE in Nassau, Harbour Island, and Governor’s Harbour.

 

About the Bahamas International Film Festival

 

The Bahamas International Film Festival (BIFF) is a nonprofit organization committed to providing the local community and international festival-goers with a diverse presentation of films from the Bahamas and around the world. In addition to showcasing films that might not otherwise be released theatrically, BIFF provides unique cultural experiences, educational programs, and forums for exploring the past, present and future of cinema. BIFF aims to raise the level of filmmaking, participation and education throughout the Bahamas and the world.

 

About Rogers & Cowan

 

Rogers & Cowan is the world’s leading entertainment public relations and marketing agency with offices in Los Angeles, New York, Nashville, South Florida and London. The agency designs and implements campaigns for entertainment clients, such as film production and distribution companies, cable, network TV and digital programming, records labels, recording artists, celebrities and athletes, videogame publishers and distributors and social media companies. Rogers & Cowan also creates integrated marketing solutions for consumer brands seeking to build a connection with consumers through entertainment and lifestyle influences. Find out more at www.rogersandcowan.com.   Rogers & Cowan is a unit of the Interpublic Group of Companies.


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